Análisis de anuncios breves

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Análisis de anuncios breves

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Title: Análisis de anuncios breves
Author: Rebollo Torío, Miguel Ángel
Abstract: En este artículo, tratamos de analizar un tipo de publicidad que no ha sido estudiada muy profundamente si se compara con la publicidad profesional. Hablamos sobre los anuncios clasificados que ofrecen, entre otras cosas, las siguientes características: la prevalencia de la función representativa y una simple enumeración de las características del objeto anunciado ya que la estructura de la frase con el sujeto y el verbo, tan común en el resto de lenguajes, es bastante inusual.In this article we have tried to analyse a certain type of publicity, which has not been studied very deeply, if one compares it with professional publicity. We are talking about the classified advertisements, which offers, among some others, the following characteristics: The prevalence of the representational function (in same cases there is the poetic function as well) and simple enumeration of the characteristics of the advertised object, that is why the structure of the sentence with the subject and the verb, so common in the rest of languages, is so unusual.
URI: http://hdl.handle.net/10662/3096
Date: 1992


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Atribución-NoComercial-SinDerivadas 3.0 España Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 España

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