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Revista de Estudios Económicos y Empresariales
REEE Nº 22 (2010)
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2010
Nuevas oportunidades en marketing: la lógica dominante del servicio.
Blázquez Resino, Juan José
;
Esteban Talaya, Águeda
;
Molina Collado, Arturo
;
Universidad de Castilla-La Mancha
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Blázquez Resino, Juan José
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