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Issue Date
Title
Author(s)
2015
The region-of-origin effect in the purchase of wine: the moderating role of familiarity
García Gallego, José Manuel
;
Chamorro Mera, Antonio
;
García Galán, María del Mar
;
Universidad de Extremadura. Departamento de Dirección de Empresas y Sociología
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Author
1
García Galán, María del Mar
Subject
1
Calidad percibida
1
Consumer behaviour
1
Consumer ethnocentrism
1
Ecuaciones estructurales
1
Imagen regional
1
Mercado del vino español
1
Mínimos cuadrados parciales
1
Partial least square
1
Perceived quality
1
Region image
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