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Title
Author(s)
2016-04-15
Influencia de los factores del marketing de servicio en la elección de Estudios Superiores de Turismo en Instituciones Públicas. Los casos de España y Portugal
Díaz Méndez, Montserrat
;
Coelho, Júlio Alberto Silva
;
Schön, Michael
;
Universidad de Extremadura. Departamento de Dirección de Empresas y Sociología
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Choice model
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Ensino do Turismo
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Marketing
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Marketing de servicios
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Marketing de serviços
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Marketing relacional
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Modelo de elección
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Proceso de elección
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Relationship marketing
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