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Author(s)
2016
Factores condicionantes del marketing móvil: estudio empírico de la expansión de las apps. El caso de la ciudad de Cáceres
Palos Sánchez, Pedro Ramiro
;
Martín Cumbreño, Elvira
;
Folgado Fernández, José Antonio
;
Universidad de Extremadura. Departamento de Dirección de Empresas y Sociología
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Author
1
Martín Cumbreño, Elvira
1
Palos Sánchez, Pedro Ramiro
Subject
1
Marketing Móvil
1
Smartphone