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Revista de Estudios Económicos y Empresariales
REEE Nº 28 (2016)
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2016
Factores condicionantes del marketing móvil: estudio empírico de la expansión de las apps. El caso de la ciudad de Cáceres
Palos Sánchez, Pedro Ramiro
;
Martín Cumbreño, Elvira
;
Folgado Fernández, José Antonio
;
Universidad de Extremadura. Departamento de Dirección de Empresas y Sociología
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Folgado Fernández, José Antonio
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Martín Cumbreño, Elvira
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Palos Sánchez, Pedro Ramiro
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2016
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Marketing Móvil
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