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Issue Date
Title
Author(s)
2020
Corporate Social Responsibility in Hotels: A Proposal of a Measurement of its Performance through Marketing Variables
Mariño Romero, José Manuel
;
Hernández Mogollón, José Manuel
;
Campón Cerro, Ana María
;
Folgado Fernández, José Antonio
;
Universidad de Extremadura. Departamento de Dirección de Empresas y Sociología
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Author
1
Campón Cerro, Ana María
1
Hernández Mogollón, José Manuel
1
Mariño Romero, José Manuel
Subject
1
Confianza
1
Corporate social responsibility (...
1
Gestión turística
1
Industria hotelera
1
Ingresos por habitación disponible
1
Loyalty
1
Marketing turístico
1
Partial least squares (PLS)
1
Reputation
1
RevPAR (Revenue Per Available Room)
.
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